Anatrova

Privacy Policy

Last updated: September 11, 2026

1. Scope

Anatrova ("Anatrova," "we," "our," or "us") provides software for basketball trainers, parents, and their authorized users to manage scheduling, availability, bookings, payments, messaging, and related operations. This Privacy Policy explains how we handle information when you use the Anatrova website, the Anatrova Trainer app, the Anatrova Parent app, and related services (collectively, the "Services").

2. Information We Collect

We collect information you provide directly, information generated through use of the Services, and technical information used to operate and improve our web and mobile apps.

  • Account and profile information. This may include your name, email address, phone number when provided, profile photo, role, trainer business information, services, availability, and account preferences.
  • Athlete and training information. Trainers and parents may provide information needed to organize training, including athlete names, ages, skill levels, package selections, and booking-related details.
  • Scheduling, booking, and payment records. This may include session details, availability, locations, package or membership selections, purchase status, payment status, invoices, and transaction-related records. Payment card and bank details are entered into Stripe's secure payment flow; Anatrova does not receive or store full payment card or bank account numbers.
  • Communications. We process messages, message metadata, and notifications exchanged through the Services so trainers and parents can coordinate training and bookings.
  • Photos and other user content. If you choose to upload a profile photo or provide other content through the Services, we process that content to provide the requested feature.
  • Device, app, and notification information. When enabled by you, the mobile apps process an Expo push-notification token, device platform, and app version so we can deliver service-related notifications.
  • Product usage and device information. Our web application and Trainer and Parent apps use PostHog for product analytics. Information collected automatically can include app launches and returns to the foreground, screens viewed, navigation, taps and feature interactions, app version and build, device model and platform, operating system, language, time zone, timestamps, and identifiers generated by the analytics software. Network requests also provide an IP address.

Parent app product analytics

Parent app analytics can include activity such as viewing schedules or trainer profiles, confirming bookings, cancelling sessions, and sending a message. Analytics may include related trainer or session identifiers, session type, and training date. We may also measure completion of onboarding. A message-sent event records that the action occurred; it does not include the message body.

When you sign in, the Parent app associates analytics with your Anatrova account ID. Associated account information can include your email address, name, and Parent account role. This information is identifiable, not anonymous. The Parent app and Anatrova web application use the same PostHog project, which allows us to understand use of our Services together.

The Parent app automatically records taps using screen elements and technical labels. It is configured not to capture entered text or accessibility labels through this feature. We do not intentionally send message contents, passwords, payment-card details, authentication secrets, health information, or similarly sensitive entered content to PostHog. Session replay, which records a sequence of screen activity for playback, is disabled in the Parent app. Booking payment credentials are handled through Stripe, not collected by the Parent app's PostHog analytics.

3. How We Use Information

  • Provide, maintain, secure, troubleshoot, and improve the Services.
  • Authenticate existing authorized users and administer accounts.
  • Coordinate bookings, schedules, availability, packages, payments, and communications.
  • Send service, security, account, and notification messages that you have requested or enabled.
  • Use product analytics to understand which features people use, measure engagement, identify confusing workflows, improve reliability, and improve the web application and Trainer and Parent apps.
  • Prevent fraud, enforce our terms, and comply with legal obligations.

4. How We Share Information

We do not sell personal information or use personal information for targeted advertising. We may share information in the following limited circumstances:

  • Within the training relationship. Trainers, parents, and their authorized users may see information needed to schedule, book, pay for, or communicate about training services.
  • Service providers. We use providers that process information on our behalf, including Supabase for authentication and application data, Stripe for payment processing, Expo for mobile push notifications, and PostHog for web, Trainer app, and Parent app analytics. PostHog receives the account, usage, and technical information described above to provide analytics services and uses subprocessors to support those services.
  • Legal and safety reasons. We may disclose information where required by law or when reasonably necessary to protect rights, safety, security, or the integrity of the Services.
  • Business administration. We may disclose information to professional advisors or in connection with a business transaction, subject to appropriate confidentiality protections.

Parent analytics is sent to PostHog's US service at https://us.i.posthog.com. Information is processed in the United States and may be processed in other countries where service providers operate. Those countries may have different privacy laws from where you live. PostHog describes its handling of information in its Privacy Policy, Data Processing Agreement, and subprocessor list.

5. Mobile Apps and Notifications

The Anatrova mobile apps are intended for existing authorized Trainer and Parent accounts. They do not create new accounts through the mobile sign-in flow. If you enable notifications, we use your push-notification token to deliver service-related messages, such as booking or communication updates. You can disable notifications in your device settings at any time.

Website visits may use cookies and browser storage for authentication and analytics, and web analytics can include page views and session replay. The native Parent app's analytics uses app storage and SDK-generated identifiers rather than browser cookies. Browser cookie controls do not turn off analytics in the native Parent app, and notification permissions are separate from analytics.

6. Information About Athletes and Minors

Anatrova is used by trainers and parents to manage youth and adult basketball training. We expect parents or legal guardians, and trainers acting within their authorized relationship, to provide and manage athlete information through the Services. We do not knowingly collect personal information directly from children through the mobile apps. If you believe information about a child has been provided to us improperly, contact us so we can review the request.

7. Data Retention

We retain information for as long as needed to operate the Services, maintain account and transaction records, resolve disputes, enforce agreements, meet legal obligations, and protect the Services. Retention periods vary based on the type of information and the purpose for which it is processed.

As of this policy's update, our PostHog project lists a seven-year retention window for analytics events, but automatic enforcement of that window is not active. Events are therefore not currently removed automatically based on age and can remain until deleted. The event window is not a deletion deadline for associated account profiles. You can contact us about retention or request deletion of your analytics information using the privacy request process below; deleting an Anatrova account does not itself automatically delete its PostHog history.

8. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No system is completely secure, and we cannot guarantee absolute security. Stripe processes payment credentials in its secure payment environment; Anatrova does not store full payment card or bank account numbers.

9. Your Choices and Rights

Depending on where you live, you may have rights to access, correct, delete, or obtain a copy of your personal information, and to object to or restrict certain processing. You may also withdraw notification permissions through your device settings.

To make a privacy request or ask a question about our data practices, contact us using the information below. We may need to verify your identity before processing a request.

In the Parent app, Account > Edit Profile lets you update supported profile details, and Account > Delete Account lets you request account deletion. To request access, a copy, correction, or deletion of analytics information, or to request an analytics opt-out, email admin@anatrova.com and explain your request. Please do not send passwords, authentication codes, or payment-card details. The Parent app does not currently provide an in-app analytics opt-out switch; requests require review by our team. Signing out or turning off notifications does not by itself disable analytics or delete earlier analytics records.

10. Changes to This Policy

We may update this Privacy Policy as our Services or legal requirements change. We will post the updated version on this page and revise the "Last updated" date above. If a change materially affects how we use information, we will provide additional notice when required.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at admin@anatrova.com.